# Trademark Filing Route Selector — Orientation Sheet

**Status:** Interactive v1 live (client-side) · 2026-09-04
**Cluster:** 14 · IP filing routes  
**Last reviewed:** 2026-09-04  
**Instrument type:** Decision checklist (qualification sheet)

This sheet is published content. It is **not** a determination by a mandate-holder. Zatra prepares and coordinates; this is not legal advice and names no advocate.

## Why this magnet exists

Choose Mainland BRELA, Zanzibar, ARIPO or Madrid before you treat a company name as brand protection.

## Qualification fields (fill before you contact the desk)

| Field | Your note |
|:---|:---|
| **Mark** | |
| **Classes** | |
| **Geography needed** | |
| **Suspected route** | |
| **Company name already held?** | |

## Orientation checks (self-serve)

1. **Name ≠ trademark.**
2. **Geography drives route.**
3. **Zanzibar separate.**
4. **No invented fees.**

## What this sheet deliberately does not do

- Issue a registration decision
- Replace BRELA IP, Zanzibar IP, ARIPO or WIPO
- Interactive v1 is live on the resource page — deepen Trademark Filing Route Selector

## Related Insights (cluster 14)

- [Registering a Trademark in Tanzania: BRELA's Process, Classes and Timeline](/post/trademark-registration-tanzania-brela)
- [Tanzania, ARIPO or Madrid: Choosing Your Trademark Filing Route](/post/tanzania-aripo-madrid-trademark-filing-route)
- [Your Company Name Is Not a Trademark: What BRELA Registration Does Not Protect](/post/company-name-not-trademark-tanzania)
- [Registering a Trademark in Zanzibar: The Separate Filing](/post/trademark-registration-zanzibar-separate-filing)
- [Patents and Utility Models in Tanzania: What Can Be Protected](/post/patents-utility-models-tanzania)
- [Copyright and COSOTA: What Registration Does and Does Not Give You](/post/copyright-cosota-registration-tanzania)
- [Acting Against Counterfeits in Tanzania: The Commercial Options](/post/acting-against-counterfeits-tanzania)

## Next step

Book a **Book a 20-minute trademark filing check**: [/contacts/?need=secretarial#contact](/contacts/?need=secretarial#contact)  
Resources hub: [/resources/](/resources/)

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*Zatra Consultants · Orientation only · Verify on mandate-holder portals before filing · 2026-09-04*